Enhancing app adoption for a leading insurance company: A comprehensive UX/UI overhaul by iauro
- Company
- Domain
- Service
- Tools
- Platform
Problem Statement
Imagine this: you’ve developed an application for your employees, pouring in substantial time, effort, and money. The goal behind this initiative was clear: to streamline operations and boost the efficiency and productivity of your on-ground team members during customer acquisition and onboarding. However, there’s a significant issue—none of your teams are actually using the application. Instead, they’re handling all tasks related to customer acquisition, onboarding, and loan case creation manually. This manual process is leading to inefficiencies and extended customer onboarding times, rendering all your investments in the application futile.
Upon investigation, it becomes evident that the application’s UI/UX is severely flawed leading to frustration and making it challenging for the teams to operate. Additionally, the learning curve is too steep for effective adoption. Faced with this problem, a well-known Indian NBFC firm managing portfolios worth $2 to 3 billion turned to iauro for a solution. Their requirement was to enhance the UI/UX of the existing application, ensuring it becomes user-friendly and meets the needs of their team members.
Solution
Our team at iauro analyzed the existing application, identified user pain points, and prioritized the most used features using 80/20 analysis. We proposed transitioning the app from mobile to tablet format for a higher resolution and larger interface. Through stakeholder interviews, we developed a new UX strategy and redesigned the UI to be more intuitive, providing easy access to daily tasks, pending tasks, priority tasks, and targets. We created a complete UI/UX prototype and conducted A/B testing, following the design thinking process.
Impact
Enhancing app adoption for a leading insurance company:
A comprehensive UX/UI overhaul by iauro
- Company
- Domain
- Service
- Tools
- Platform
Problem Statement
Upon investigation, it becomes evident that the application’s UI/UX is severely flawed leading to frustration and making it challenging for the teams to operate. Additionally, the learning curve is too steep for effective adoption. Faced with this problem, a well-known Indian NBFC firm managing portfolios worth $2 to 3 billion turned to iauro for a solution. Their requirement was to enhance the UI/UX of the existing application, ensuring it becomes user-friendly and meets the needs of their team members.
Solution
Our team at iauro analyzed the existing application, identified user pain points, and prioritized the most used features using 80/20 analysis. We proposed transitioning the app from mobile to tablet format for a higher resolution and larger interface. Through stakeholder interviews, we developed a new UX strategy and redesigned the UI to be more intuitive, providing easy access to daily tasks, pending tasks, priority tasks, and targets. We created a complete UI/UX prototype and conducted A/B testing, following the design thinking process.